Custom Styling Gel – Prose | Haircare
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Custom Styling Gel
8.5 fl oz 250mL Read Reviews
A do-it-all styling gel, tailored to your unique hair type, texture, curl pattern, and more.
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$33.00
$13.20
for 60% off your first order + a free gift
15% off every future order
Free shipping, always
Cancel or modify anytime
Refills on your schedule
Buy once
$33.00
Get your formula
Takes under 10 minutes
personalization works better®
Prose Custom Styling Gel gives curls, coils, waves, and slicked-back styles true staying power without crunch or residue. No matter your style, it provides a personalized amount of hold and definition while controlling frizz and shrinkage — even in humid weather.
*Results of Prose Custom Styling Gel use test performed on 104 subjects with hair type 2C to 4C after 15 days of use (somewhat agree to strongly agree).
*Results of Prose Custom Styling Gel use test performed on 104 subjects with hair type 2C to 4C after 15 days of use (somewhat agree to strongly agree).
Read more
Lightweight, flake-free formula
Personalized hold level
Protects against environmental damage
Subscribe
$33.00
$13.20
for 60% off your first order + a free gift
15% off every future order
Free shipping, always
Cancel or modify anytime
Refills on your schedule
Buy once
$33.00
Love your first order (or it’s on us)
HOW PROSE DOES CUSTOM
01
Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.
02
Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.
03
As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.
SCIENTIFIC RESULTS
In a rigorous in-house study on Custom Styling Gel, we tested its effectiveness across a range of curl patterns and hair types — from wavy to coily.
92% agree their hair was easy to style*
91% agree that the gel doesn’t flake*
88% agree the gel works on different hairstyles*
84% agree that their curls & coils were more defined*
82% noticed less frizz*
86% noticed less shrinkage*
*Results of Prose Custom Styling Gel use test performed on 104 subjects with hair type 2C to 4C after 15 days of use (somewhat agree to strongly agree).
EXCLUSIVE FRAGRANCES
During the consultation, you can choose an exclusive fragrance from our clean, 100% vegan collection — or opt for fragrance-free.
arcadia
Grapefruit, Basil, Cedar
botanica
Eucalyptus, Rosemary, Lavender
corsica
Anjou Pear, Peony, Cedar Wood
meleni
Mango, Melon, Lush Greens
oasis
Jasmine, Amber, White Peach
prelude
Fragrance-Free
cruelty freepeta approvedalcohol freesulfate freeparaben freemineral oil freephthalate freegmo freeavailable fragrance-freesilicone-free optionsvegan options
cruelty free
peta approved
alcohol free
sulfate free
paraben free
mineral oil free
phthalate free
gmo free
available fragrance-free
silicone-free options
vegan options
cruelty free
peta approved
alcohol free
sulfate free
paraben free
mineral oil free
phthalate free
gmo free
available fragrance-free
silicone-free options
vegan options
cruelty free
peta approved
alcohol free
sulfate free
paraben free
mineral oil free
phthalate free
gmo free
available fragrance-free
silicone-free options
vegan options
cruelty free
peta approved
alcohol free
sulfate free
paraben free
mineral oil free
phthalate free
gmo free
available fragrance-free
silicone-free options
vegan options
cruelty free
peta approved
alcohol free
sulfate free
paraben free
mineral oil free
phthalate free
gmo free
available fragrance-free
silicone-free options
vegan options
Naturally powerful ingredients, picked just for you
Below are just a few possibilities. Your Custom Styling Gel is made to order using a unique blend of only the clean, proven-effective ingredients your scalp needs — nothing more, nothing less.
Aloe Vera Juice
to boost hydration and protect dry hair
Sea Moss
to naturally define and moisturize waves and curls
Hyaluronic Acid
to lock in moisture and soften strands
Inulin
to support moisture and help transform dull, brittle hair
Hydrolyzed Corn Starch
to give hairstyles natural, lasting hold
Sorbitol
to help hair lock in essential moisture
Fermented Rice Water
to help smooth hair and control excess frizz
Oat Proteins
to help strengthen damaged hair fibers
Pea Proteins
to help protect hair fibers from UV-induced damage
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Model holding a bottle of Prose Custom Styling Gel.
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How to use
A styling gel as unique as you are
Each Custom Styling Gel includes directions tailored to your specific hair, goals, and styling preferences — from frizz-free curls to slicked-back styles. Below is just a guide.
Amount
Dime-sized, or more as needed.
Directions
For wavy, curly, and coily styles: warm product between palms and apply to damp hair in sections for more hold, or by glazing gel over hair, gently scrunching upwards to boost definition. Finish by diffusing or air-drying.
For sleek styles: apply to dry or damp hair and smooth with a brush.
For braids and sets: apply to each section before twisting.
Real people, real reviews
See what people are saying about Custom Styling Gel on Review & Refine®. Our unique feedback tool gathers validated customer reviews for always-improving results.
★★★★★
The gel is great - by far the best gel I've ever used. I love the texture and consistency. I like that you can use a bit on dry hair without tackiness. Always the same results which is great for my wash and go.
Talia C.
Victoria, BC
1/27/2024
★★★★★
This is hands down the best gel I've ever used. It holds my hair's shape, reduces frizz, and doesn't leave my ultra-fine hair in knots after 30 minutes or a light breeze. The only thing I wish for would be a larger size so I have to order it less!
Morgan B.
Los Angeles, CA
10/4/2024
★★★★★
I love this gel. It is the best gel I’ve ever used and definitely my favorite out of everything I ordered. I have to use an insanely small amount to get the desired effect. So much less than any other gel I’ve used before.
Kelsey B.
Kingsland, GA
9/18/2024
★★★★★
I LOVEEEE the styling gel. I do not want to use any other gel but this one. It’s perfect for my curls.
Naomi S.
Louisville, KY
4/12/2024
★★★★★
My favorite product of the whole set - absolutely no notes! I love how it's a little sticky to be honest - really feels like it holds without making my hair crunchy.
Erin B.
Calgary, AB
10/7/2024
★★★★★
Love the gel. It's nice that my hair doesn't have to feel crunchy to look nice. This is a big deal for me as I have dealt with frizz and unruly hair my entire life.
Samantha K.
Whitemore Lake, MI
5/6/2024
★★★★★
Obsessed with the styling gel!!! This is by far my favorite product of any of my products, and it’s the best gel I’ve ever tried!
Julia M.
Knoxville, TN
6/19/2024
★★★★★
Love this. Perfect hold. Best gel I’ve found. I’ve tried using cheaper brands and I can’t go back. This is the best!
Imani P.
Gloucester, MA
8/10/2024
★★★★★
The best soft styling gel I’ve ever used. It’s not crunchy and always soft on my hair, and it doesn’t flake at all.
Hannah A.
San Antonio, TX
6/14/2024
★★★★★
The best styling gel I've ever used! Gives my curls amazing definition without weighing them down.
Claudia L.
Richland, WA
2/20/2024
★★★★★
The gel is probably my favorite product out of the entire line so far. I can apply it in layers and work it through my hair without my hair becoming solid as a rock and looking greasy. I love the application as well, compared to a traditional gel where it's much more liquid-y than this gel. This gel feels more like a cream in my hands. I loveeeee this gel.
Maya B.
Marietta, GA
10/9/2024
★★★★
This is the best product I've ordered. It is not too crunchy and I like it.
Elise D.
Montreal, QC
5/2/2024
★★★★
I was a bit hesitant because it felt sticky. However, once I put it into my hair it dried beautifully with the hair dryer. I have not tried it with just air drying yet, but I will! I'm amazed that with my finer gray hair, this does not weigh it down at all. I don't need much, but it holds my hair in place all day with no heaviness, no stickiness, and feels great!
Sophie J.
Burnsville, MN
5/4/2024
★★★★
I LOVE the amount of slip it has. When I brush it through my curls they look so nice, and when my hair dries, my curls just look so beautiful, it doesn’t look crunchy or have a hard cast on it. The only downside to it is that it dries pretty fast. I usually like my curls to have a wet look for at least 2 hours, but it dries up quicker than that.
Ariana L.
Tampa, FL
11/8/2024
★★★★
This is pretty good. I did have it changed to a firmer hold, so I’ll need to use it more to see what happens, but so far so good. As always, slip, hydration and moisture are key for my Afro-textured coils. Also, it does have a slight cast, but I would assume so since it’s a stronger hold than my prior ones.
Therese T.
Stephens City, VA
5/5/2024
★★★★
The gel is the key to less frizz! However I order the strongest hold, so I did not care for a hard cast. I’m going to maybe try the medium hold and see if I like it better. But I do recommend using a curl brush to spread the gel evenly through your locks, so you don’t get clumps.
Valeria V.
Las Vegas, NV
6/29/2024
★★★
Still trying to figure out how much to use, I think I'm still not using enough. Holds well, absorbs, doesn't leave much crunch so far.
Joanna C.
Spokane, WA
6/16/2024
★★★
Fantastic hold, definition, and volume. Holds in moisture pretty well. I'd like more shine and softness!
Madeline J.
Seattle, WA
6/21/2024
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FAQs
Is styling gel bad for your hair?
Some styling gels contain alcohol which can strip hair of its natural oils, making it dry and prone to breakage. Prose Custom Styling Gel is alcohol-free and personalized with ingredients that are handpicked for your hair type, environment, and styling preferences. It leaves strands soft — without crunch or residue.
What hair textures does Prose Custom Styling Gel work for?
Prose Styling Gel is custom formulated for versatile styling on textures and curl patterns ranging from fine waves to coarse coils (and everything in between). It's personalized based on your preferences, local humidity, and lifestyle to provide the right amount of hold without flakes or crunch, so it's the perfect gel for curly hair, wavy hair, fine hair, and more!
How much hold does Prose Custom Styling Gel provide?
Your Prose Custom Styling Gel will be personalized to provide the ideal level of hold for your hair based on the results of your consultation. And don't worry — it'll never flake or crunch!
Why does Prose Custom Styling Gel look different from other gels that I've used?
Prose Styling Gel is an innovative formula made with natural ingredients that can cause color variations in each batch. It's normal for the product to look cloudy, so there's no need to worry about the formula's freshness, efficacy, or consistency. If you still have questions or concerns, feel free to contact The Pros — your support team of custom haircare experts.
What ingredients are NOT included in Prose Custom Styling Gel formulas?
Prose Custom Styling Gel is personalized to your needs using clean, innovative ingredients to provide hold, care, and protection. It will always be made without the following: oil, silicone, alcohol, phthalates, GMOs, sulfates, parabens, phthalates, and mineral oil. Like all Prose products, the Styling Gel is also cruelty-free.
Can Prose Custom Styling Gel treat medical conditions like hair loss or dandruff?
Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.
How do I use Prose Custom Styling Gel?
Prose Custom Styling Gel can be used to create and maintain a variety of hairstyles. This includes but isn’t limited to: wash n’gos, slicked styles, braids, edges, and twists. For best results, we recommend applying it on wet hair. Read more in our guide for detailed steps on how to use our hair gel.
Complete your haircare routine
\ \ Shampoo\ \ $37.00](/content/products/custom-shampoo/index.html)
\ \ Conditioner\ \ $37.00](/content/products/custom-conditioner/index.html)
\ \ Curl Cream\ \ $33.00](/content/products/custom-curl-cream/index.html)
\ \ Dry Shampoo\ \ $33.00](/content/products/custom-dry-shampoo/index.html)
\ \ Hair Mask\ \ $49.00](/content/products/custom-hair-mask/index.html)
\ \ Hair Oil\ \ $49.00](/content/products/custom-hair-oil/index.html)
\ \ Leave-In Conditioner\ \ $33.00](/content/products/custom-leave-in-conditioner/index.html)
\ \ Scalp Mask\ \ $49.00](/content/products/custom-scalp-mask/index.html)
\ \ Scalp Serum\ \ $56.00](/content/products/custom-scalp-serum/index.html)
\ \ Root Source® Hair Supplements\ \ $66.00](/content/products/custom-hair-supplements/index.html)
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