Custom Shampoo – Prose | Haircare

Proven to increase hair strength + reduce breakage

Instrumental test of Prose Custom Shampoo & Conditioner vs non-conditioning shampoo.

Custom Shampoo

8.5 fl oz 250mL Read Reviews

600K+ 5-star haircare reviews

A gentle, clarifying shampoo, personalized to meet your unique hair and scalp cleansing needs.

$37.00

$14.80 for 60% off your first order + a free gift
15% off every future order
• Free shipping, always
Cancel or modify anytime
• Refills on your schedule

Buy once

$37.00

Get your formula

Takes under 10 minutes

personalization works better®

From rebalancing roots to gently hydrating lengths, Prose Custom Shampoo is specifically formulated to target multiple concerns, including oily hair, dry scalps, and more. Used consistently, it’s proven to increase hair strength and reduce breakage.*

Instrumental test of Prose Shampoo and Conditioner vs. non-conditioning shampoo

Sulfate-free

Color-safe

Keratin-safe

Non-stripping

HOW PROSE DOES CUSTOM

  1. Take our haircare consultation
    We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.

  2. Your formulas are made to order
    Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.

  3. As you change, so does your Prose
    We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.

SCIENTIFIC RESULTS

In a rigorous in-house study on Custom Shampoo, we tested its effectiveness across a range of hair types and textures.

Helps increase hair strength and reduce breakage*

Instrumental test of Prose Shampoo and Conditioner vs. non-conditioning shampoo

EXCLUSIVE FRAGRANCES

During the consultation, you can choose an exclusive fragrance from our clean, 100% vegan collection — or opt for fragrance-free.

arcadia

Grapefruit, Basil, Cedar

botanica

Eucalyptus, Rosemary, Lavender

corsica

Anjou Pear, Peony, Cedar Wood

meleni

Mango, Melon, Lush Greens

oasis

Jasmine, Amber, White Peach

prelude

Naturally powerful ingredients, picked just for you

Below are just a few possibilities. Your Custom Shampoo is made to order using a unique blend of only the clean, proven-effective ingredients your hair needs.

Fermented Rice Water

to smooth and strengthen hair, controlling frizz

Apple Cider Vinegar

to enhance shine and promote hair health

Hyaluronic Acid

to hydrate and protect dry hair

Acacia Collagen

to help protect and hydrate damaged hair

Pro-Vitamin B5

to help rebalance the scalp for less sensitivity

Shikakai Extract

to gently cleanse and help detoxify roots and scalp

Biotin

to fortify hair strength and boost density

Green Tea Water

to help combat oily roots and oily hair

Jasmine Water

to help maintain overall scalp and hair health

Jujube Bark Extract

to help control flakes and support scalp health

How to use

A shampoo as unique as you are

Each Custom Shampoo includes directions tailored to your specific hair, goals, and concerns — from oily roots to dry ends. Below is just a guide.

Amount

As needed, based on hair length, texture, and density.

Directions

  1. Begin with damp hair and dispense desired amount of shampoo onto fingertips.
  2. Rub together, adding small amounts of water and gently massage into the hair and scalp.
  3. Focus on the roots to create a rich lather.
  4. Rinse thoroughly and repeat if desired. Follow with your Custom Conditioner as needed.

FAQs

What shampoo should I use?

Everyone’s hair is unique, and your shampoo should factor in your hair type, porosity, density, and the environmental stressors (like hard water, humidity and pollution) in your zip code. Prose asks in-depth questions about your diet, lifestyle, and climate, all of which impact your hair.

What type of hair is this shampoo for?

Prose custom haircare works on straight (type 1), wavy (type 2), curly (type 3) and coily (type 4) hair. Our completely personalized formulas account for different hair densities, porosities, textures, and types, so your hair can get the exact care that it needs.

How often should I wash my hair?

How often you need to shampoo varies for each individual, since sebum (the natural oils your scalp produces) is impacted by external and internal factors.
These factors range from pollution to humidity, and stress levels to hormones. Your personalized Prose formulas can help mitigate environmental stressors and provide the right targeted ingredients to help keep your hair and scalp balanced — which can mean more time between washes!

Will Prose shampoo help me go longer in between washes?

This will vary for each individual, since sebum production is impacted by external and internal factors. These can range from pollution and humidity, to stress levels and hormones. Your personalized Prose formulas can help mitigate environmental stressors.

I have a sensitive scalp — can I still use Prose Custom Shampoo?

Yes — our personalized shampoo aims to address scalp sensitivity with a gentle formula. Our shampoo can also be made fragrance-free, which we recommend for those who have sensitive skin. Remember, always consult a doctor if you’re experiencing a severe medical condition.

What ingredients should I avoid in shampoo?

Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.