Custom Curl Cream – Prose | Haircare

Custom Curl Cream

5.1 fl oz 150 mL Read Reviews

A nourishing curl cream, personalized to your unique curl pattern, hair texture, and porosity.

$33.00

$13.20

for 60% off your first order + a free gift

15% off every future order

• Free shipping, always

Cancel or modify anytime

• Refills on your schedule

Prose Custom Curl Cream is designed to define your natural texture, hydrate strands, and control unwanted frizz for up to 24 hours.* Whether your hair is wavy, curly, coily, fine, or thick it can be used as a daily styler or for touch-ups on the go.

*Instrumental efficacy test of Prose Curl Cream in high-humidity conditions.

Prose Custom Curl Cream is designed to define your natural texture, hydrate strands, and control unwanted frizz for up to 24 hours.*

*Instrumental efficacy test of Prose Curl Cream in high-humidity conditions.

HOW PROSE DOES CUSTOM

01 Take our haircare consultation
We’ll analyze 85+ factors — from what you eat to where you live — to understand the unique needs of your hair and scalp.

02 Your formulas are made to order
Our AI-powered algorithm creates your personalized formulas + recommended routine, carefully selecting from 185+ clean ingredients to meet your hair goals.

03 As you change, so does your Prose
We’ll address any new concerns, adjust your formulas with the seasons, and learn from your feedback for better hair with every order.

SCIENTIFIC RESULTS

In a rigorous in-house study on Custom Curl Cream, we tested its effectiveness across a range of curl patterns and hair textures.

Curl hold*

Frizz control*

Humidity protection*

Up to 80% frizz reduction after one use*

Up to 80% curl retention after one use*

*Instrumental efficacy test of Prose Curl Cream in high-humidity conditions.

EXCLUSIVE FRAGRANCES

During the consultation, you can choose an exclusive fragrance from our clean, 100% vegan collection — or opt for fragrance-free.

arcadia

Grapefruit, Basil, Cedar

botanica

Eucalyptus, Rosemary, Lavender

corsica

Anjou Pear, Peony, Cedar Wood

meleni

Mango, Melon, Lush Greens

oasis

Jasmine, Amber, White Peach

Fragrance-Free

Naturally powerful ingredients, picked just for you

Below are just a few possibilities. Your Custom Curl Cream is made to order using a unique blend of only the clean, proven-effective ingredients your hair needs — nothing more, nothing less.

Grapeseed Extract

to boost shine with a lightweight, smoothing finish

Acacia Collagen

to help protect and hydrate damaged hair

Baobab Proteins

to help improve hair strength, from root to tip

Hyaluronic Acid

to support and hydrate damaged hair

Flaxseed Extract

to help improve curl and coil definition and hold

Argan Oil

to deep condition strands and protect against breakage

Pequi Oil

to help control unwanted frizz and define waves

Shea Oil

to nourish and care for dry, stressed strands

Black Castor Oil

to help smooth, hydrate, and boost hair shine

Myrica Wax

to give curls and coils soft, natural hold

How to use

A curl cream as unique as you are

Each Custom Curl Cream includes directions tailored to your specific hair, goals, and styling preferences — from beachy waves to defined curls. Below is just a guide.

Amount

As needed, based on hair length, texture, and density.

Directions

  1. Begin with clean, damp hair and warm desired amount of curl cream in palms.
  2. Apply by finger combing product through lengths and scrunching upwards to define and hydrate strands.
  3. Finish by diffusing or air-drying hair, and complete with your other custom styling products as needed.

Real people, real reviews

See what people are saying about Custom Curl Cream on Review & Refine®. Our unique feedback tool gathers validated customer reviews for always-improving results.

★★★★★

Love, love the Curl Cream. It makes my curls so soft and natural. I have straightened my curls for 55 years, and now decided to let it go. This cream makes them fall so pretty and does not leave them dry or crunchy.

Tessa H.
Wilmington, OH
10/24/24

★★★★★

I’ve tried many different types of products from mousses to sprays to creams. I truly like this Curl Cream the best. It took some time to figure out exactly how much I needed and the best way to apply. The bottle also lasts a long time.

Selene H.
Coral Springs, FL
10/27/24

FAQs

What is a curl cream?
Curl creams are formulated to define and style curly, wavy, or coily hair. The Prose Custom Curl Cream is a multipurpose product that offers hydration, definition, and a soft hold. With an airy, lotion-like texture, it smooths and defines your natural curls without compromising volume or leaving behind crunch or residue.

What does curl cream do?
Curl creams can be used to enhance and shape your natural curl pattern and reduce frizz + flyaways. A good curl cream will leave hair moisturized and add shine + bounce.

Prose Custom Curl Cream has been scientifically tested for 24-hour curl hold, frizz control, and humidity protection. In an instrumental test, we measured an 80% frizz reduction and 80% curl retention after just one use.*

*Instrumental efficacy test in high-humidity conditions.

What hair textures does Prose Custom Curl Cream work for?
Prose Curl Cream is custom-formulated for hair textures ranging from Type 2 waves to Type 3 curls and Types 4A, 4B, and 4C coils. It defines your natural curl pattern, provides soft hold for a variety of styles without a stiff finish, and is personalized to your unique needs — from lightweight curl creams for fine hair to nourishing, moisture-rich curl formulas for dry curly hair.

Is Prose Custom Curl Cream curl-friendly?
To keep your curls happy and healthy, all Custom Curl Cream formulas are vegan, cruelty-free, sulfate-free, paraben-free, phthalate-free, and alcohol-free. You can also opt for a silicone-free and/or fragrance-free formula during your consultation.

Can I use Prose Custom Curl Cream every day?
Yes, your Curl Cream can be used as a daily styler or to touch up your curls as needed.

Can Prose Custom Cream treat medical conditions like hair loss or dandruff?
Prose is not intended to treat medical conditions. Our formulas are a 100% drug-free alternative to prescription products and OTC (over-the-counter) medicines. Instead, we use only the highest quality, naturally powerful and proven-effective ingredients to enhance shine, volume, hair health, and so much more.